In the land of Multitudes and Maya, where 40% of the worlds luxury labels find a podium, there isnt a single local label! UAEs Retail Explosion has been at the expense of its national brands. Challenging this emotional servitude, questioning why the very fabric wrapping their inner faith is imported Zahra M, Rabia Z, and Deeya N, struggle sans support, sans education, to protect their fabric of faith being bleached away by rapid-commercialism. Ambitiously reclaiming the real image of their veils, reworking their threads of tradition, mixing pop-imagery with provocative Middle Eastern elements they add colour, cut and creativity to their cultural cloth- reflecting the real images of emerging Arab streets.

No comments: